Thank you Kotler

I have always found Kotler's various tomes on marketing fairly hard-going, but faced with the task of having to sell my lucky tumble dryer fluff (to which I was becoming somewhat attached...) I thought I'd go back to basics and revisit my old textbooks for a few tips and strategies. So, I took Kotler et al's advice and started tinkering with the '4Ps' :

• I've 'improved' the product - it now comes with a handy little bag to keep the fluff in and even a genuine 'Certificate of Authenticity' listing all the lucky events attributable to the fluff
• I've clearly positioned the product and defined the key emotional benefit (albeit with a little bit of creative license)
• I've cut the price so it now represents fantastic 'value'
• and finally, I did my best to promote it by emailing a select group of friends who I thought might appreciate the weird and wonderful world of eBay.
  

Now, this last bit might be a bit contentious, but given that one of the tactics we often employ for our clients is to use multiple media channels to take advantage of media multiplier effects, I figured why not? And, I'm delighted (and relieved given I'm supposed to know how to generate response...) to say that following my email, traffic to my page increased by 500% within 6 hours...